The Good Pet is an organic treat brand for cats and dogs, built around joy, simplicity, and heart. As a case study I wanted to created a playful identity featuring hand-drawn icons, a warm palette, and friendly typography. The system feels fun yet trustworthy, with bold patterns and a slogan that says it all: “Treats that wag tails and purr hearts.”
Scope: Brand strategy, visual identity, illustration, tone of voice, and digital assets.