Flores Del Casco - Brand identity
I developed a brand identity for a Latina-owned pop-up flower shop that blends bold femininity with elegance. Inspired by the founder’s love of gold and vibrant florals, the visual system features warm, earthy tones, rich metallic accents, and classic typography. The design captures her heritage, personality, and passion for making everyday blooms feel like luxury.
This hand-illustrated logo blends vibrant florals and a woven basket motif to reflect the Latina-owned flower shop’s love for tradition and gold accents. It solves the challenge of making a pop-up feel both personal and elevated.
Primary logo
Sticker
Designed to feel like a small bouquet souvenir—perfect for packaging, laptops, or takeaway bags.
